Christmas Tree at Pier 39

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October 27, 2017
Holidays at PIER 39

Always Festive: PIER 39

PIER 39 invites guests to join in on the holiday cheer in 2018 at its new nightly tree lighting experiences on the San Francisco waterfront.

Event Information

From November 21 - January 1, The PIER's 60-foot tree will come to life at the top of each hour from 5 p.m. - 10 p.m. Synchronized to holiday music, the tree will become a kaleidoscope of swirling color, adorned with specialty lights and ornaments. These dazzling tree lighting moments will take center stage throughout the season.

Get further into the spirit of the season at The PIER while shopping, dining, or sipping on a holiday cocktail or a cup of hot cocoa. Visitors will also enjoy local community performances, writing letters to Santa, and fun social sharing activities. Guests can receive a "thank you" gift by bringing a toy for those less fortunate.

Please note: Events and event activities are weather permitting and subject to change without notice. For more information, please visit

More Holiday Fun

For more holiday fun, don't miss The PIER's Winter Wine Pour on November 30th, from 4 p.m. - 8 p.m. Stroll The PIER and stop at participating businesses to enjoy wine tastings from the Livermore Valley Wine Country. Enjoy an evening of wine, food, and entertainment. Click here for more information.

Throughout the holiday season, PIER 39’s 50-plus locally-owned shops offer some of the city’s most unique and specialized shopping, making them perfect for personalized gifts. Only here can you find a store full of left–handed merchandise (Lefty’s San Francisco - The Left Hand Store), seashells (Shell Cellar), and cowboy couture (Wilder West, Urban Western Outfitters) all in one place. The Spice & Tea Exchange offers fresh, custom blended spices, and Only in San Francisco boasts an array of San Francisco-themed gifts and souvenirs. And, Northern California residents can take advantage of PIER 39's Local Advantage program for holiday discounts and savings.

General Information

PIER 39 is conveniently located where the Embarcadero meets Fisherman's Wharf. Parking is available at the PIER 39 Garage, open every day & 24 hours a day, and located across the street from the Entrance Plaza.

Happy Holidays from PIER 39!

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