San Francisco Travel offices

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July 10, 2017
San Francisco Travel Office

Careers

EVP/Chief Sales Officer
Manager, Sales Marketing
Manager, Email Marketing & Analytics
Associate, Design
Associate, Visitor Experience – Seasonal

EVP/Chief Sales Officer 

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

This individual will serve as member of the executive team to oversee all convention sales and services activities of the San Francisco Travel Association.  This will include responsibility for all Convention Division activities to include the long-range marketing of the City and County of San Francisco’s major convention facilities.  Work closely with the President and all EVP’s and Strategic Advisors.  Direct reports include the Sr. Vice President, Convention Sales; Sr. Director, Market Strategy & Research; Executive Associate; Vice President, National Sales.

Responsible for all Division budgetary matters to include planning and implementation of programs.  Works with Meeting & Convention Council and Core Hotel Group for greater transparency and accountability to the conference and convention hotels.  Interfaces with the Board of Directors and Association’s Executive Committee, the leadership of the Moscone Center, key community stakeholders and works closely with the elected Committee Chairman in all matters related to sales. 

What you will be doing:

Very high visibility internally and externally, including customer/stakeholder groups as appropriate. 
Interacts with industry peers as necessary
Coordinates with other EVP’s in the San Francisco Travel Association. Coordinates with staff at all impact levels as necessary, and understands that internal relationships are as important as external relationships
Communicate with appropriate diplomacy and sensitivity in both internal and external relations. 
Collaborates with and manages expectations of President and CEO.
Work with the executive team to create the strategic direction and organization of sales division.
Administer and monitors all activities within Convention Sales, Convention Services, National Sales, and Market Strategy, as well as research impacted by citywide groups. 
Develop the Division’s Annual Program of Work and assist in the development and on -going refinement of the San Francisco Travel Association’s strategic business plan.
Serve as senior sales person and act as authority in all matters relating to long – range and short-term sales strategies that maximize the city’s convention facilities defined by number of citywide events and booked citywide room nights
Oversee strategic direction and planning of the citywide and self-contained customer advisory councils with the Senior Vice President of Sales and Senior Director, Convention Services
Responsible for all budgeting for the division.  Approval of all expenditures for the division including individual expense reports for division leadership personnel.
Administer assignments of special promotional activities, and all activity included in the division’s Program of Work.
Work closely with SVP, Convention Sales, implementing San Francisco Travel Association’s policy as it relates to day-to-day account management and destination marketing.  Closely monitor division’s progress toward booking goals and lead development quotas.
Work closely with all Division Vice Presidents to ensure complete integration of all sales and marketing programs into San Francisco Travel Association’s overall activities.
Oversee all operations of the Washington, DC and Chicago Sales Offices, as well as other remote sales staff supporting regional offices.
Responsible for all division staffing to include the review and / or hiring of all personnel.  Approval of division time sheets.
Responsible for the development of the division’s statistical reports.
Initiate and develop promotional plans with members of the sales and marketing committees and hospitality community.
Attend major convention/trade conferences and trade shows as the official San Francisco representative for critical domestic meeting & convention markets.
Assist with San Francisco Travel Association’s publications and collateral.
Participate in planning activities with San Francisco Travel Association’s Executive staff.
Work with all EVP’s and President in determining overall San Francisco Travel Association’s priorities.
Oversee preparation of material for Meeting & Convention Council chairs for use at Committee, Executive Committee and Board meetings.   Keep sales committees apprised of Division’s activities.
Oversee the control of selling Moscone Center to make sure the booking policies are adhered to.
Participate in and attend San Francisco Travel Association’s sponsored events.
Oversee all Revenue Management related activities that directly relate to the space management of Moscone Convention Facilities.
Oversight of the Meetings and Conventions Council
Other duties may be assigned.  
Directly supervises Convention Sales & Services Division.  Carries out supervisory responsibilities with the San Francisco Travel Association’s policies and applicable laws.  Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.

Personal Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Seven to ten years of experience in the hospitality industry directly related to strategic sales leadership in maximizing the growth of in-house hotel group meetings and citywide conventions. 
Prior convention and visitor’s bureau experience or hotel sales experience preferred.  Must possess administrative skills with budget experience and excellent oral and written communication skills.
Ability to communicate and work well with others in a professional office environment.
Ability to handle multiple priorities.
Education and training equivalent to college graduate -- business degree preferable.

If you think you are the right candidate for this position, please provide us with the following:

1. Cover letter (no more than a page, telling us why you’re the right person for this role)
2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
3. Past salary history and future income requirements and/or goals

Send to:  2017_EV.t3g9sz9sf9n2yrlr@u.box.com (with “EVP – Convention Sales & Services” in the Subject line)
To learn more about us, check out our website – www.sftravel.com

Manager, Sales Marketing

This highly visible position is responsible for marketing programs used in the convention, meetings and MICE channels. Responsibilities include annual marketing planning for each channel including program development and deployment and working with the Marketing Communications organization to develop needed creative materials and collateral.

What you’ll be doing:

Managing the development of all marketing for three key sales channels:

City-Wide Sales for Moscone Center Groups, Self-Contained Meetings, and MICE (Meeting, Incentives, Conferences & Exhibitions) Market

Responsibilities in each area include:

Under the guidance of the Senior Vice President, Convention Sales and Vice President, Global Marketing Communications, participate in the development of annual marketing plans designed to support the Convention Sales and Convention Services departments. Implement, execute, track and measure agreed upon plans 
Serve as the primary, day-to-day contact for internal stakeholders and external vendors (advertising agencies, designers, printers, etc.) to create and provide marketing tools – advertising, direct-mail, lead-generation programs, collateral material, tradeshow booths, etc. – that support the Convention Sales and Services teams
Create and manage annual calendar for aforementioned projects, including feedback and approval processes 
Oversee advertising plans including media selection and negotiation, and creative input to the SFTA Creative Services team
Review marketing opportunities and special projects identified by the convention sales and services teams, as well as affiliated vendors. Provide counsel and marketing insight, and implement as assigned on behalf of the teams
Collaborate with the appropriate contact on the media relations team on a project-by-project basis 
Utilizing the Drupal CMS, implement changes to sftravel.com including text updates and simple page creation 
Secure and traffic content from internal resources to initiate the development of invitations and client communication
Create and manage budgets for the various programs, in partnership with the CSO and the SVP, Sales
Oversee marketing programs for special partnerships (MPI, PCMA, Cvent, Helms-Briscoe)
Stay abreast of marketing and tourism trends, development and research by industry involvement and ongoing education

Supervisory Responsibilities

None

Personal Attributes 

Highly skilled in creating and executing marketing/communication programs that deliver desired results, support the sales effort and demonstrate a positive return on investment 
Experience with advertising (traditional and digital), media buying, agencies, business to business and business to consumer marketing principles, including lead generation
Knowledge of the convention sales industry and/or understanding of the sales process
Skilled in Microsoft Office Suite, internet and web-based content management systems (for example, Drupal, Word Press, Blogger, etc.) 
Excellent verbal and written communications skills. Skilled in writing and proofreading 
Excellent high-level, professional customer service and project management skills
Ability to prioritize effectively and perform consistently in a fast-paced, multi task environment with frequent interruptions and tight deadlines 
Ability to work effectively with a diverse cross section of people 
Ability to occasionally travel and attend after-hours/weekend meetings or events
Under-graduate degree in related discipline and a minimum of 4-6 years related experience

If you think you are the right candidate for this position, please provide us with the following:

1. Cover letter- No more than a page, telling us why you’re the right person for this role.  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.  At the end of your cover letter please include past salary history and future income requirements and/or goals.  
2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered.  
3. In order for your submission to be processed correctly, please meet the following formatting requirements: 
Cover letter and resume should include your email address.
Files names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
Email subject line should include the job title of the position you’re applying for

Send your resume and cover letter to:  2017_Ma.8ntwouokv08bqij7@u.box.com

Manager, Email Marketing & Analytics 

The San Francisco brand is among the most compelling and intriguing brands in the world. And for more than 100 years, the San Francisco Travel Association has marketed San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel.

We’re looking for a talented and experienced manager to take on a mission critical role owning our email, CRM, marketing operations and analytics programs. We’re searching for a candidate who has a variety of experience in the email marketing and operations space managing email execution, marketing campaign set up, database segmentations and growth, automation, reporting and analysis. We’re migrating to Pardot & Salesforce and are ideally searching for someone who has experience with these tools or similar tools / processes.

The position will also manage our analytics and business intelligence programs for our key digital touchpoints (web, social, email and other digital content).

What you will be doing:

Email Marketing & Automation (50% of role)

• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends through Pardot and Salesforce
• Own end-to-end B2B & B2C email and marketing automation and lead nurture programs
• Work cross-functionally with marketing, sales and IT as the primary owner of Pardot and Salesforce marketing programs
• Work in partnership with the CRM Administrator to maintain data integrity of email lists
• Manage email database segmentations and work with marketing managers and sales teams to improve and define email campaign targeting efficiency and results while minimizing opt-out rates
• Develop system for increasing progressive profiling of key database segments
• Grow B2B & B2C email database organically through acquisition strategies and set best practices
• Turn email data into actionable information for other systems, teams and marketing decisions
• Analyze data related to email sends to measure marketing performance such as campaign effectiveness, pipeline contribution, user engagement, database health and email deliverability

Analytics & Reporting (35% of role)
• Perform systematic analysis of key digital marketing programs in addition to email – social, digital advertising, web performance, etc.
• Leverage Google analytics and Business Intelligence tools like Tableau to turn data into insights and insights into action 
• Centralize reports and dashboards across Salesforce, Pardot, Google Analytics and research data
• Regularly evaluate KPIs for optimal measurement and performance 

Marketing Operations (15% of role)
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute and report on leads 
• API feed management 
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Qualifications:
• 5+ years of experience working in digital marketing with direct experience in email marketing, lead nurturing, marketing automation and web analytics
• Strong analytical skills, ability to think strategically about the metrics and the ability to translate basic data sets into recommendations for marketing and sales leadership
• Technically Savvy and experience with various marketing technology tools, HTML and CSS for email, Google Analytics, Tableau/Domo, APIs, Salesforce, Pardot or similar tools 
• Enthusiasm for developing new skills, learning new systems, personal growth and working to make yourself and those around you better
• Ability to work independently and to prioritize high volume workload to balance unscheduled requests with ongoing major project timeline
• Bachelor's degree
• Solid knowledge of San Francisco preferred

If you think you are the right candidate for this position, please provide us with the following:
1. Cover letter (no more than two-pages, telling us why you’re the right person for this role
2. Resume highlighting your relevant experience ]
3. Past salary history and future income requirements and/or goals

Send to:
Send resume and cover letter attachments to: 2017_Ma.1d88ihesuqwad8xq@u.box.com (OC-AVE)

Associate, Design

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

This person will provide administrative and departmental support for the Creative Services and Marketing Communications functions as well as assist the Manager, Design with administrative duties as well as share responsibility for new and ongoing Marketing projects. 

What you will be doing:

Manage photo requests for San Francisco Travel’s online photo and video library in addition to updating the database when new content is provided. 
Support the Marketing Communications department by creating print and online deliverables including promotional materials and collateral, emails and webpage updates.
Manage the print production for Creative Services including coordination with print vendors and invoicing.
Act as primary contact and design backup when the design manager is traveling on business and/or unavailable.
Create and update information for San Francisco Travel lobby monitors when needed.
Manage Creative Services invoices and maintain budget information as needed.
Generate reporting from the organization’s project management system (Atlassian)
Responsible for receiving and effectively handling written correspondence, telephone calls and emails from current and prospective partners, community sponsors, government agencies, vendors and creative agencies performing services for the departments, and internal customers.
Responsible for interacting with support staff across the association to assist with preparation, coordination and planning of meetings, events, reports and presentations as needed.
Communicate with appropriate diplomacy and sensitivity in both internal and external relations.
Perform content updating in the organization’s content management system as assigned.
Provide cross-organizational support on special projects that require additional assistance, and may fill in for other associate staff in emergencies 
Other duties as assigned as necessary

Personal Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required
Strong interpersonal communications skills, both verbal and written
Proficient in English. Excellent grammar and punctuation, and ability to draft effective general correspondence
Exceptional organizational skills with attention to details
Proven ability to work under creative direction and respond appropriately to feedback and critique
Advance proficiency in Adobe Creative Cloud environment applications (Photoshop, Illustrator, InDesign, Acrobat)
Skill in print design and preflight/production including detailed management of high volume of design files and print vendors to manage print creative lifecycle through to completion
Excellent command of Microsoft Office Word, Excel, PowerPoint, Access, and Outlook
Successful candidate will have general understanding of project management processes for marketing related projects
General knowledge of web content management systems
Proven success in a demanding administrative support role
Education and training equivalent to an AA in Business or a related field plus 1-3 years of general clerical or administrative support work, preferably in a marketing or media relations department or organization 

If you think you are the right candidate for this position, please provide us with the following:

1. Cover letter (no more than a page, telling us why you’re the right person for this role)
2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
3. Past salary history and future income requirements and/or goals

 Send to: 2017_As.6j4avw83vr9mxfys@u.box.com (with Associate, Design in the Subject line)
To learn more about us, check out our website – http://www.sftravel.com 

Associate, Visitor Experience – Seasonal 

The Associate, Visitor Experience drives results and enhances the visitors experience by providing exceptional service that supports San Francisco Travel’s mission by acting as an ambassador at our Visitor Information Center. The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. 

What you will be doing:

  • Assist a diverse and international set of visitors in their travel details, providing expert assistance and recommendations in San Francisco restaurants, attractions, tours, and neighborhoods. 
  • Assess needs by responding to visitor cues and asking questions to arrive at the best recommendation for that individual or group. .
  • Educate customers on the benefits of all products carried by the ViC. (City Pass, Muni Passport, Hop on Hop off buses, etc)
  • Completes all cashier-required transactions with accuracy and efficiency, selling transportation packages, tour packages, and attraction tickets.
  • Assigned as needed to work the City Information Desk at the Moscone Center, assisting business and convention travelers with recommendations for after work activities. 
  • Work efficiently to assist visitors while maintaining an excellent standard of service
  • Assist in necessary duties to present the best possible experience for visitors, maintaining a clean and welcoming environment. (example: restocking brochures, organizing displays, greeting and crowd control, etc)
  • Constantly building your knowledge and expertise of the San Francisco experience, completing all provided training and activities to familiarize yourself with the services offered by partners of San Francisco Travel (example: attending attraction tours and open houses, going on half day excursions to popular destinations, keeping up to date on city news and events)
  • Compliance with all SF Travel policies and procedures.

Personal Attributes:

  • Demonstrated passion for extraordinary customer service.
  • Attention to detail.
  • Ability to prioritize tasks.
  • Retail experience preferred.
  • Ability to effectively communicate with customers and store personnel.
  • Computer proficiency.
  • Fluency in a second (or more) language other than English.
  • Excellent knowledge of San Francisco public transportation and neighborhoods.
  • Ability to work a flexible schedule to meet the needs of the business, which will require weekend shifts.
  • Ability to work in an outdoor environment for a full eight hour shift. 
  • Ability to work in a 100% standing environment.
  • Ability to lift a minimum of 20 pounds.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • High School Graduation and partial to full College Degree
  • Must have strong oral and written communication skills
  • Able to handle cash transactions
  • Basic technical skills related to but not limited to computers, tablets, mobile devices, printers/copiers, scanners

 If you think you are the right candidate for this position, please provide us with the following:

  • Cover letter (no more than a page, telling us why you’re the right person for this role)
  • Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  • Past salary history and future income requirements and/or goals
  • File names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
  • Email subject line should include the job title of the position you’re applying for

 Send resume and cover letter attachments to: 2017_Ma.1d88ihesuqwad8xq@u.box.com (OC-AVE)

San Francisco Volunteer Ambassador

Looking to share your knowledge of San Francisco with others? Love helping others have a wonderful experience? Volunteering at the San Francisco Travel Visitor Information Center may be just what you're looking for. View more information including benefits and volunteer opportunities here.

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