San Francisco Travel offices

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February 24, 2016
San Francisco Travel Office

Careers

Manager, Email Marketing Operations and Analytics 

The San Francisco brand is among the most compelling and intriguing brands in the world. And for more than 100 years, the San Francisco Travel Association has marketed San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. 

We’re looking for a talented and experienced manager to take on a mission critical role owning our email and CRM programs and taking an active role in marketing operations. We’re looking for a candidate who has a variety of experience in the email marketing and operations space managing email execution, marketing campaign set up, database segmentations and growth, automation, reporting and analysis. We’re migrating to Pardot & Salesforce and are ideally searching for someone who has experience with these tools or similar tools / processes.

The position will also provide support to the Communications team with respect to analytics of our key digital programs (web, social, and other digital content).

What you will be doing:

  • Own end-to-end B2B & B2C email programs
  • Work in partnership with the CRM Administrator to maintain data integrity of email lists
  • Work cross-functionally with marketing, sales and IT as the primary owner of Pardot and Salesforce marketing program
  • Create and manage marketing campaigns, automation and reporting in Pardot and Salesforce 
  • Analyze data related to email sends to measure marketing performance such as campaign effectiveness, pipeline contribution, user engagement, database health and email deliverability
  • Turn email data into actionable information for other systems, teams and marketing decisions
  • Manage email database segmentations and work with marketing managers and sales teams to improve and define email campaign targeting efficiency and results while minimizing opt-out rates
  • Develop and support lead nurture programs
  • Grow B2B & B2C email database organically through acquisition strategies and set best practices
  • Develop system for increasing progressive profiling of key database segments
  • Expand and optimize marketing operations systems infrastructure for international markets
  • Partner with Marketing Communications in the systematic analysis of key digital marketing programs in addition to email – social, digital advertising, web performance, etc.

Qualifications:

  • Bachelor's degree
  • Excellent organizational and prioritization capability
  • Enthusiasm for developing new skills, learning new systems, personal growth and working to make yourself and those around you better
  • 2+ years’ experience working with email, automation, digital marketing, reporting and data
  • Strong analytical skills, ability to think strategically about the metrics, and ability to translate basic data sets into recommendations for marketing and sales leadership
  • Technically Savvy. Experience with Drupal (or other CMS), HTML, CSS, Web Analytics Tools, Salesforce, Pardot – or other similar tools preferred
  • Strong written, verbal and oral presentation communication skills. Must be able to communicate clearly, effectively and creatively, both verbally and in writing; demonstrated ability to positively interact with Association partners, Board of Directors members and industry stakeholders.
  • Ability to work independently and to prioritize high volume workload to balance unscheduled requests with ongoing major project timelines.
  • Strong knowledge of MS Office and/or Mac software
  • Solid knowledge of San Francisco preferred

 If you think you are the right candidate for this position, please provide us with the following:

  • Cover letter (no more than a page, telling us why you’re the right person for this role)
  • Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  • Past salary history and future income requirements and/or goals
  • File names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
  • Email subject line should include the job title of the position you’re applying for

 Send resume and cover letter attachments to: 2017_Ma.1d88ihesuqwad8xq@u.box.com (OC-AVE)

Associate, Visitor Experience – Seasonal 

The Associate, Visitor Experience drives results and enhances the visitors experience by providing exceptional service that supports San Francisco Travel’s mission by acting as an ambassador at our Visitor Information Center. The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. 

What you will be doing:

  • Assist a diverse and international set of visitors in their travel details, providing expert assistance and recommendations in San Francisco restaurants, attractions, tours, and neighborhoods. 
  • Assess needs by responding to visitor cues and asking questions to arrive at the best recommendation for that individual or group. .
  • Educate customers on the benefits of all products carried by the ViC. (City Pass, Muni Passport, Hop on Hop off buses, etc)
  • Completes all cashier-required transactions with accuracy and efficiency, selling transportation packages, tour packages, and attraction tickets.
  • Assigned as needed to work the City Information Desk at the Moscone Center, assisting business and convention travelers with recommendations for after work activities. 
  • Work efficiently to assist visitors while maintaining an excellent standard of service
  • Assist in necessary duties to present the best possible experience for visitors, maintaining a clean and welcoming environment. (example: restocking brochures, organizing displays, greeting and crowd control, etc)
  • Constantly building your knowledge and expertise of the San Francisco experience, completing all provided training and activities to familiarize yourself with the services offered by partners of San Francisco Travel (example: attending attraction tours and open houses, going on half day excursions to popular destinations, keeping up to date on city news and events)
  • Compliance with all SF Travel policies and procedures.

Personal Attributes:

  • Demonstrated passion for extraordinary customer service.
  • Attention to detail.
  • Ability to prioritize tasks.
  • Retail experience preferred.
  • Ability to effectively communicate with customers and store personnel.
  • Computer proficiency.
  • Fluency in a second (or more) language other than English.
  • Excellent knowledge of San Francisco public transportation and neighborhoods.
  • Ability to work a flexible schedule to meet the needs of the business, which will require weekend shifts.
  • Ability to work in an outdoor environment for a full eight hour shift. 
  • Ability to work in a 100% standing environment.
  • Ability to lift a minimum of 20 pounds.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • High School Graduation and partial to full College Degree
  • Must have strong oral and written communication skills
  • Able to handle cash transactions
  • Basic technical skills related to but not limited to computers, tablets, mobile devices, printers/copiers, scanners

 If you think you are the right candidate for this position, please provide us with the following:

  • Cover letter (no more than a page, telling us why you’re the right person for this role)
  • Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  • Past salary history and future income requirements and/or goals
  • File names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
  • Email subject line should include the job title of the position you’re applying for

 Send resume and cover letter attachments to: 2017_Ma.1d88ihesuqwad8xq@u.box.com (OC-AVE)

San Francisco Volunteer Ambassador

Looking to share your knowledge of San Francisco with others? Love helping others have a wonderful experience? Volunteering at the San Francisco Travel Visitor Information Center may be just what you're looking for. View more information including benefits and volunteer opportunities here.

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