San Francisco Travel offices

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May 8, 2017
San Francisco Travel Office

Careers

Sr. Director, Market Strategy & Research

This position will be responsible for overseeing San Francisco Travel Association’s convention sales optimization & maximization processes, as well as market research for convention sales, tourism development, marketing, and public policy insights.

What you’ll be doing:

Sales Optimization & Maximization Processes.
Convention Sales Optimization is achieved by developing, implementing and measuring convention sales strategies and benchmarks. Sales optimization/maximization activities include management of sales strategy, sales processes, sales data measurement and sales targets; development of sales goals, sales incentive structures, lead generation processes and strategic input into overall sales campaigns/projects; and, and the evaluation and assessment of technology to assist in sales operations. Strategically align hotel and customer needs both in the short-term and long term in order to maximize convention sales value for local economy. Evaluate and approve new/current convention business in collaboration with hotel stakeholders. Refine and execute Economic Impact Calculations for citywide conventions and large sporting events. Lead and participate in weekly citywide sales and self-contained sales meetings. Train and educate convention sales team on prevailing, developing and anticipated market trends. Identify business opportunities (business development) within San Francisco’s competitive set given changing economic landscape. General area of responsibility includes, but is not limited to, convention center data collection and analysis, data tabulation and assessment, report development, economic modeling, and business forecasting. Create and maintain a need date calendar based on current and anticipated group sales, special events, historical occupancies to proactively identify need periods. Oversees data accuracy and report generation for convention sales division. Act as liaison for DMAI. Work with Executive Vice-President, Convention Sales & Services on sales projects and research as needed.  

Market Research 
This position is responsible for assessing, evaluating and selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Sr. Director of Market Strategy & Research develops or assists in the development of the market research instrument or consumer behavior study. Incumbent works closely with vendors or Market Research Project Directors ensuring the successful design and execution of the necessary fieldwork and/or consumer data collection processes. Upon completion, the Sr. Director of Market Strategy & Research reviews and analyzes the collected data, authors report detailing market research process and summarizing findings, as well as making business-oriented recommendations. General area of responsibility includes market data collection, analysis and tabulation, report development, modeling, and forecasting. The Sr. Director of Market Strategy & Research coordinates and maintains research in numerous areas, including coordination on economic impact, hospitality trends, consumer trends and motivators, traveler spending habits, member satisfaction and data mining. The position manages or interfaces with outside suppliers and contractors as well as interacting with San Francisco Travel Association’s internal departmental customers and stake holders. Works with Executive Vice-President, Marketing and Executive Vice-President, Tourism on projects and research.   This position will be responsible for overseeing San Francisco Travel’s Market Research, Tourism, Public Policy and Convention Sales Insights.

Business Development 
Generate fact-based insights and metrics that support internal initiatives, objectives, and decision making. Respond proactively and reactively to the reporting and data needs of internal and external stakeholder. Manage and work closely with a wide range of research providers to ensure that research methodologies fulfill San Francisco Travel Association’s needs and the results are actionable and accurate. 

Strategic Planning 
Facilitate visitation and spending estimates and forecasts to assess the impact of visitors to San Francisco and the greater San Francisco area. Evaluate trends that optimize international marketing and sales plans by providing relevant data and analysis. Market data collection, analysis and tabulation, report development, modeling, and forecasting. Direct the compilation of data for distribution at the annual Outlook conference and prepare a speech of key findings. 

Financial Management 
Provide insights and data needed to track ad achieve established visitation and spend goals. Ensure that Market Strategy & Research’s spending is effective and does not exceed the annual budget. Work with Finance to ensure that department contracts, RFP’s and invoices are processed properly and spending is tracking to plan. 

Leadership 
Present as required at various internal meetings, i/e/ Advisory Committee meetings and external meetings such as Advisory Boards or Hotel Council.  Serve on external research boards, i.e. TTRA, Visit CA, and USTA to help direct tourism research efforts

 Responsibility for Relationships
Very high visibility internally and externally, including customer/stakeholder groups as appropriate. 
Interacts with industry peers
Coordinates and Collaborates with and manages expectations of Executive Vice President Convention Sales & Services
Coordinates with citywide and self-contained sales staff at impact levels and understands that internal relationships are as important as external relationships
Communicate with appropriate diplomacy and sensitivity in both internal and external relations

Personal Attributes 
Communicate with appropriate diplomacy and sensitivity in both internal and external relations
Promote a positive culture of collegiality, accountability and continuous improvement
Demonstrates exceptional business acumen
Respected as a team member in the workplace  
Recognized as an industry influencer
Delivers innovative/outstanding results

Qualifications  
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Possess thorough knowledge of effective meetings and convention strategies
Provide expertise across the organization as it relates to the education of the staff on convention center market strategies that are relevant in allowing all levels to be successful in their roles
Demonstrated ability in creating, directing and implementing sales or marketing strategy 
Established experience in working with multiple hotel properties
Worked closely with other business organizations and government entities
Ability to analyze/review convention market strategies and tactics impacts
Effectively represent the association and the industry at a variety of industry meetings
Excellent public speaker
Participate in and attend San Francisco Travel sponsored events
Education and/or training equivalent to college graduate (BA/BS required, Master’s preferred)
7-10 years of experience in hospitality or tourism 
Ability to communicate and work well with executives and staff at all levels as well as members, media, vendors and others in a professional office environment
Strong mathematical and analytical skills with competency in applications such as EXCEL and other database applications
Ability to handle confidential data, including aggregation
Ability to work effectively and creatively under tight deadlines and in critical business situations
Ability to think strategically, set short, mid and long range goals, implement plans, manage projects and perform analysis and make recommendations to key staff
Strong hotel group sales and revenue management experience (function space, room inventory)
Strong project and process management skills
Ability to build strong relationships and work collaboratively with diverse audiences.
Ability to present complex information in layman terms adapted to the needs of the audience
Ability to effectively identify and leverage research in support of key issues and goals
Experience in effectively leading, managing and developing staff

If you think you are the right candidate for this position, please provide us with the following:
1. Cover letter- No more than a page, telling us why you’re the right person for this role.  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.  At the end of your cover letter please include past salary history and future income requirements and/or goals.  
2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered.  
3. In order for your submission to be processed correctly, please meet the following formatting requirements: 
Cover letter and resume should include your email address.
Files names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)

Email subject line should include the job title of the position you’re applying for:
Please submit your cover letter and resume to:  2017_Sr.zzkv43myhl5yhwnb@u.box.com

Manager, Sales Marketing

This highly visible position is responsible for marketing programs used in the convention, meetings and MICE channels. Responsibilities include annual marketing planning for each channel including program development and deployment and working with the Marketing Communications organization to develop needed creative materials and collateral.

What you’ll be doing:

Managing the development of all marketing for three key sales channels:

City-Wide Sales for Moscone Center Groups, Self-Contained Meetings, and MICE (Meeting, Incentives, Conferences & Exhibitions) Market

Responsibilities in each area include:

Under the guidance of the Senior Vice President, Convention Sales and Vice President, Global Marketing Communications, participate in the development of annual marketing plans designed to support the Convention Sales and Convention Services departments. Implement, execute, track and measure agreed upon plans 
Serve as the primary, day-to-day contact for internal stakeholders and external vendors (advertising agencies, designers, printers, etc.) to create and provide marketing tools – advertising, direct-mail, lead-generation programs, collateral material, tradeshow booths, etc. – that support the Convention Sales and Services teams
Create and manage annual calendar for aforementioned projects, including feedback and approval processes 
Oversee advertising plans including media selection and negotiation, and creative input to the SFTA Creative Services team
Review marketing opportunities and special projects identified by the convention sales and services teams, as well as affiliated vendors. Provide counsel and marketing insight, and implement as assigned on behalf of the teams
Collaborate with the appropriate contact on the media relations team on a project-by-project basis 
Utilizing the Drupal CMS, implement changes to sftravel.com including text updates and simple page creation 
Secure and traffic content from internal resources to initiate the development of invitations and client communication
Create and manage budgets for the various programs, in partnership with the CSO and the SVP, Sales
Oversee marketing programs for special partnerships (MPI, PCMA, Cvent, Helms-Briscoe)
Stay abreast of marketing and tourism trends, development and research by industry involvement and ongoing education

Supervisory Responsibilities

None

Personal Attributes 

Highly skilled in creating and executing marketing/communication programs that deliver desired results, support the sales effort and demonstrate a positive return on investment 
Experience with advertising (traditional and digital), media buying, agencies, business to business and business to consumer marketing principles, including lead generation
Knowledge of the convention sales industry and/or understanding of the sales process
Skilled in Microsoft Office Suite, internet and web-based content management systems (for example, Drupal, Word Press, Blogger, etc.) 
Excellent verbal and written communications skills. Skilled in writing and proofreading 
Excellent high-level, professional customer service and project management skills
Ability to prioritize effectively and perform consistently in a fast-paced, multi task environment with frequent interruptions and tight deadlines 
Ability to work effectively with a diverse cross section of people 
Ability to occasionally travel and attend after-hours/weekend meetings or events
Under-graduate degree in related discipline and a minimum of 4-6 years related experience

If you think you are the right candidate for this position, please provide us with the following:

1. Cover letter- No more than a page, telling us why you’re the right person for this role.  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.  At the end of your cover letter please include past salary history and future income requirements and/or goals.  
2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered.  
3. In order for your submission to be processed correctly, please meet the following formatting requirements: 
Cover letter and resume should include your email address.
Files names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
Email subject line should include the job title of the position you’re applying for

Send your resume and cover letter to:  2017_Ma.8ntwouokv08bqij7@u.box.com

Manager, Email Marketing & Analytics 

The San Francisco brand is among the most compelling and intriguing brands in the world. And for more than 100 years, the San Francisco Travel Association has marketed San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel.

We’re looking for a talented and experienced manager to take on a mission critical role owning our email, CRM, marketing operations and analytics programs. We’re searching for a candidate who has a variety of experience in the email marketing and operations space managing email execution, marketing campaign set up, database segmentations and growth, automation, reporting and analysis. We’re migrating to Pardot & Salesforce and are ideally searching for someone who has experience with these tools or similar tools / processes.

The position will also manage our analytics and business intelligence programs for our key digital touchpoints (web, social, email and other digital content).

What you will be doing:

Email Marketing & Automation (50% of role)
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends through Pardot and Salesforce
• Own end-to-end B2B & B2C email and marketing automation and lead nurture programs
• Work cross-functionally with marketing, sales and IT as the primary owner of Pardot and Salesforce marketing programs
• Work in partnership with the CRM Administrator to maintain data integrity of email lists
• Manage email database segmentations and work with marketing managers and sales teams to improve and define email campaign targeting efficiency and results while minimizing opt-out rates
• Develop system for increasing progressive profiling of key database segments
• Grow B2B & B2C email database organically through acquisition strategies and set best practices
• Turn email data into actionable information for other systems, teams and marketing decisions
• Analyze data related to email sends to measure marketing performance such as campaign effectiveness, pipeline contribution, user engagement, database health and email deliverability

Analytics & Reporting (35% of role)
• Perform systematic analysis of key digital marketing programs in addition to email – social, digital advertising, web performance, etc.
• Leverage Google analytics and Business Intelligence tools like Tableau to turn data into insights and insights into action 
• Centralize reports and dashboards across Salesforce, Pardot, Google Analytics and research data
• Regularly evaluate KPIs for optimal measurement and performance 

Marketing Operations (15% of role)
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute and report on leads 
• API feed management 
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Qualifications:
• 5+ years of experience working in digital marketing with direct experience in email marketing, lead nurturing, marketing automation and web analytics
• Strong analytical skills, ability to think strategically about the metrics and the ability to translate basic data sets into recommendations for marketing and sales leadership
• Technically Savvy and experience with various marketing technology tools, HTML and CSS for email, Google Analytics, Tableau/Domo, APIs, Salesforce, Pardot or similar tools 
• Enthusiasm for developing new skills, learning new systems, personal growth and working to make yourself and those around you better
• Ability to work independently and to prioritize high volume workload to balance unscheduled requests with ongoing major project timeline
• Bachelor's degree
• Solid knowledge of San Francisco preferred

If you think you are the right candidate for this position, please provide us with the following:
1. Cover letter (no more than two-pages, telling us why you’re the right person for this role
2. Resume highlighting your relevant experience ]
3. Past salary history and future income requirements and/or goals

Send to:
Send resume and cover letter attachments to: 2017_Ma.1d88ihesuqwad8xq@u.box.com (OC-AVE)

Associate, Visitor Experience – Seasonal 

The Associate, Visitor Experience drives results and enhances the visitors experience by providing exceptional service that supports San Francisco Travel’s mission by acting as an ambassador at our Visitor Information Center. The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. 

What you will be doing:

  • Assist a diverse and international set of visitors in their travel details, providing expert assistance and recommendations in San Francisco restaurants, attractions, tours, and neighborhoods. 
  • Assess needs by responding to visitor cues and asking questions to arrive at the best recommendation for that individual or group. .
  • Educate customers on the benefits of all products carried by the ViC. (City Pass, Muni Passport, Hop on Hop off buses, etc)
  • Completes all cashier-required transactions with accuracy and efficiency, selling transportation packages, tour packages, and attraction tickets.
  • Assigned as needed to work the City Information Desk at the Moscone Center, assisting business and convention travelers with recommendations for after work activities. 
  • Work efficiently to assist visitors while maintaining an excellent standard of service
  • Assist in necessary duties to present the best possible experience for visitors, maintaining a clean and welcoming environment. (example: restocking brochures, organizing displays, greeting and crowd control, etc)
  • Constantly building your knowledge and expertise of the San Francisco experience, completing all provided training and activities to familiarize yourself with the services offered by partners of San Francisco Travel (example: attending attraction tours and open houses, going on half day excursions to popular destinations, keeping up to date on city news and events)
  • Compliance with all SF Travel policies and procedures.

Personal Attributes:

  • Demonstrated passion for extraordinary customer service.
  • Attention to detail.
  • Ability to prioritize tasks.
  • Retail experience preferred.
  • Ability to effectively communicate with customers and store personnel.
  • Computer proficiency.
  • Fluency in a second (or more) language other than English.
  • Excellent knowledge of San Francisco public transportation and neighborhoods.
  • Ability to work a flexible schedule to meet the needs of the business, which will require weekend shifts.
  • Ability to work in an outdoor environment for a full eight hour shift. 
  • Ability to work in a 100% standing environment.
  • Ability to lift a minimum of 20 pounds.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • High School Graduation and partial to full College Degree
  • Must have strong oral and written communication skills
  • Able to handle cash transactions
  • Basic technical skills related to but not limited to computers, tablets, mobile devices, printers/copiers, scanners

 If you think you are the right candidate for this position, please provide us with the following:

  • Cover letter (no more than a page, telling us why you’re the right person for this role)
  • Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  • Past salary history and future income requirements and/or goals
  • File names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
  • Email subject line should include the job title of the position you’re applying for

 Send resume and cover letter attachments to: 2017_Ma.1d88ihesuqwad8xq@u.box.com (OC-AVE)

San Francisco Volunteer Ambassador

Looking to share your knowledge of San Francisco with others? Love helping others have a wonderful experience? Volunteering at the San Francisco Travel Visitor Information Center may be just what you're looking for. View more information including benefits and volunteer opportunities here.

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