Learn about the MYSF Program and why you should become a certified tourism professional.

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August 28, 2019


Every year, more than 25 million new and returning visitors come to San Francisco from all over the world. You may be the first person they meet. The impression you make and excellent service you offer will make an important difference to their visit.

San Francisco Travel and Learn iT! teamed up to create a compelling interactive program with insider tips and tricks to help front-line hospitality employees assist visitors. MYSF is designed to empower tourism employees by providing current destination knowledge about San Francisco.


  • Access to neighborhood and themed events for free. 
  • MYSF Insider: Emails with tourism industry updates giving you the inside scoop on what’s coming, as well as special offers and professional development opportunities.
  • Employer accepted certification in tourism and destination expertise.

Enrollment Options

MYSF 2020 Tourism Profession Certification online course has been lauched! Please visit the following link to complete our course: San Fancisco Travel MYSF Tourism Profession Certification Course

Questions? Contact the MYSF team at mysf@sftravel.com

The MYSF program is more than just a certification; it's a community. We host a wide variety of events that are exclusive to MYSF graduates, where attendees can continue to learn with first-hand experience about San Francisco.


1. Attend exclusive events to become an MYSF Insider or MYSF Professional. Learn more here.

2. Add your certification to your resume and let employers know.

3. Stay engaged in the MYSF Community: Win prizes and access to special offers.

MYSF Neighborhood  Events:

Additional Resources for MYSF Graduates

Dive deeper into San Francisco’s neighborhoods. Here are additional resources for  subjects not covered in our training:

MYSF Featured Employers

SF Travel Logos

See which other Bay Area businesses are participating in MYSF.

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