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San Francisco Fact Sheet

Latest data available from the San Francisco Travel Association, California Department of Finance, the City and County of San Francisco, and other industry sources

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Total visitors and convention participants (1)
18.01 million

Total visitor and convention spending (1)
$10.67 billion

Average expenditure per convention delegate per day (1)
$324

Average daily expenditure per general visitor staying in hotels/motels (1)
$283

Average daily expenditure for all visitors (1)
$192

Top six producing domestic metropolitan statistical areas (2)
1) San Francisco, Oakland, San Jose
2) Los Angeles, Long Beach, Santa Ana
3) Sacramento, Arden-Arcade, Roseville
4) San Diego, Carlsbad-San Marcos
5) Washington, DC, Baltimore, Maryland, Virginia, West Virginia
6) New York, Northern New Jersey, Long Island, NY-NJ-PA

Average daily room rate (3)
$231.34

Hotel occupancy (2014) (3)
85.0% 

Top five producing international markets (4)
1) Mexico
2) United Kingdom
3) China
4) Germany 
5) Canada

Top reasons for visiting San Francisco (2)
1) Atmosphere and ambiance 
2) Friends and family in area
3) Scenic beauty
4) Restaurants

Leading attractions visited (2)
1) Pier 39 
2) Golden Gate Bridge
3) Golden Gate Park 

Leading activities (2)
1) Dine in restaurants
2) Shopping
3) Visit a park

Leading neighborhoods visited (2)
1) Union Square
2) Fisherman’s Wharf
3) Embarcadero
4) Chinatown

Purpose of visit (2)
Leisure/Vacation — 85.6%
Business Travel — 7.1%
Meeting/ Convention — 7%

VISITOR PROFILE (2)
For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories:

Average Age
40.1

Average Annual Household Income
$94,637

Average Length of Stay in City
2.5 Nights

First Time Visitors
24.4%

Gender
Female — 51.2%
Male — 45%
Prefer not to answer — 3.7%

POPULATION (5)

City of San Francisco
845,602

Major ethnic groups (2010):
White — 48.5%
Asian — 33.3%
Hispanic Origin — 15.1%
African American (Black) — 6.1%
Multiracial — 4.7%
American Indian — 0.5%
Pacific Islander — 0.4%

Population of the nine Greater Bay Area counties: 
Alameda — 1,594,569
Contra Costa —1,102,871
Marin — 258,972
Napa — 140,362 
San Francisco — 845,602
San Mateo — 753,123
Santa Clara — 1,889,638 
Solano — 429,552
Sonoma — 496.253

Total Bay Area population
7.51 million

WEATHER
The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C). 

Daily Mean Temperature (F/C)
Month — Maximum— Minimum — Rainfall (Inches/cm)
January — 56.0/13.4 — 46.2/7.9 — 4.48/11.38
February — 59.4/15.2 — 48.4/9.1 — 2.83/7.18
March — 60.0/15.6 — 48.6/9.1 — 2.58/6.55
April — 61.1/16.2 — 49.2/9.6 — 1.48/3.76
May — 62.5/16.9 — 50.7/10.4 — 0.35/0.89
June — 64.3/17.9 — 52.5/11.4 — 0.15/0.38
July — 64.0/17.8 — 53.1/11.7 — 0.04/0.10
August — 65.0/18.3 — 54.2/12.3 — 0.08/0.20
September — 68.9/20.5 —  55.8/13.2 — 0.24/0.61
October — 68.3/20.2 — 54.8/12.7 — 1.09/2.77
November — 62.9/17.2 — 51.5/10.8 — 2.49/6.33
December — 56.9/13.8 — 47.2/8.5 — 3.52/8.94
Annual Average — 62.5/16.9 — 51.0/10.6 — 19.33/49.10

HISTORY AND GEOGRAPHY

Total area in square miles in the city of San Francisco
47.335 miles

Miles of shoreline
29.5 miles

Miles of waterfront
6 7.5 miles

Number of piers (6)
39

Square miles in San Francisco Bay and Delta (7)
Ranges from 400 to 1,600 miles

Fog signals around the San Francisco Bay
32 signals

Total square miles in Golden Gate National Recreation Area (GGNRA) (8)
117 miles (75,500 acres)

Miles of San Francisco streets (9)
1,088 miles

Parks and playgrounds compromising 4,113 acres, including 713 outside city limit (10)
399

Street parks includes partnership with San Francisco Public Works and San Francisco Parks Alliance Utilities Commission property (10)
100

High-rises (eight stories and above) (11)
505

Buildings designated historical landmarks (since 1967) (11)
266 buildings

Historic districts (11)
12 total: Alamo Square • Blackstone Court • Bush Street • Cottage Row • Civic Center • Dogpatch • Jackson Square • Liberty-Hill • Market Street Masonry • Northeast Waterfront • South End • Telegraph Hill • Webster St.

CONVENTION FACILITIES (Current; Expansion Underway 2015-18)

Moscone Center Total Square Feet Meeting Lobby and Exhibit Space
992,123 sq ft

Lobby Pre-Function Space
151,726 sq ft

Meeting Rooms
107

Completion Dates:
Moscone South — December 1981
Esplanade Ballroom — February 1991 
Moscone North — May 1992
Moscone West — June 2003

LODGING

Hotel rooms available (3)
33,886 rooms

Number of hotels (3)
223

TRANSPORTATION

Average number of commuters daily (12)
614,748

Total number of licensed taxis permits (medallions as of Dec 17, 2014) (9)
1,635

Total number of Uber, Lyft and Sidecar registered vehicles
3,000

Yearly cable car riders (2014) (9)
7,300,000

Cable cars
44 cars

Historic streetcars
45 cars

Route miles of cable car track
8.8 miles

Speed of cable car per mile
9.5 mph

Average weekday passenger boarding, San Francisco Municipal Railway (Muni) (2014) (9)
702,000

Annual passenger volume at San Francisco International Airport (2014) (13)
45,011,764

Bridges
8 bridges

Length of San Francisco-Oakland Bay Bridge in miles
8.4 miles

Average number of vehicles crossing the Bay Bridge yearly (2013-14) (14)
45,071,936

Length of Golden Gate Bridge in miles, including approaches (15)
1.7 miles

Average number of vehicles crossing Golden Gate Bridge yearly (May 2014-April 2015) (15)
40,155,156

Number of years it took to construct the Golden Gate Bridge
4 years

ATTRACTIONS

Total visitors to Golden Gate National Recreation Area (GGNRA) (2014) (8)
Over 14.5 million

Total visitors to Alcatraz (2014) (8)
1.5 million 

Victorian Houses
14,000

Restaurants (16)
4,448

Restaurants with Michelin Stars (Bay Area)
40

Grants for the Arts annual budget (17)
$12,522,570

Grants for the Arts recipients (17)
More than 200

QUICK FACTS

Bird
California Quail

Cable Cars
Inaugural run August 2, 1873. Declared a National Historic Landmark on Oct. 1, 1964. Invented by Andrew S. Hallidie; restored June 21, 1984 after $60 million overhaul

Colleges and Universities
San Francisco State University
Academy of Art University
University of San Francisco 
University of California, San Francisco 
Golden Gate University
California College of the Arts
California Institute of Integral Studies 
Hastings College of Law (University of California) 
University of Pacific, School of Dentistry 
San Francisco Art Institute
San Francisco Conservatory of Music 
San Francisco City College (2 years) and dozens of other private institutions

Colors
Black and gold

25 Largest Bay ARea Companies (Public) (18)
Chevron Corp. • Apple, Inc. • McKesson Corp. • Hewlett-Packard Co. • Wells Fargo & Co. • Google Inc; Intel Corp. • Cisco Systems Inc. • Oracle Corp. • Safeway Inc. • Gap Inc. • eBay Inc. • PG&E Corp. • Visa Inc. • Gilead Sciences Inc. • URS Corp. • Synnex Corp. • Ross Stores Inc. • Core-Mark Holding Co. Inc. • Franklin Resources Inc. • Facebook Inc. • Applied Materials Inc. • Symantec Corp. • Agilent Technologies, Inc. • NetApp, Inc. 

Elevation
Highest point — Mt. Davidson at 938 feet
Lowest point — Sea level

Flag
The phoenix rising from the ashes on a white field bordered in gold

Flower
Dahlia

Founded
Presidio of San Francisco established Sept. 17, 1776; incorporated April 15, 1850

Geology
San Francisco for the most part rests on a foundation of sandstone, shale and volcanic rock. Large deposits of serpentine, official rock of California, are located in the Presidio

Government
Mayor (four-year term, two-term limit) and Board of Supervisors (11 members)

Hills
There are 43 hills within San Francisco, major ones are:
Twin Peaks — 910' and 903'
Nob — 376'
Russian — 294'
Telegraph — 248'

Islands
Numerous islands are around the San Francisco Bay, 12 within city limits: Alcatraz • the Farallones, a group of seven islands • Treasure Island • Yerba Buena • Angel Island, shared with the city of Tiburon • Red Rock

Motto
Oro en paz, Fierro en guerra (Gold in peace, Iron in War)

Patron Saint
St. Francis of Assisi

Sister Cities (19)
Abidjan, The Ivory Coast • Amman, Jordan • Assisi, Italy • Bangalore, India • Barcelona, Spain • Cork, Ireland • Haifa, Israel • Ho Chi Minh, Vietnam • Krakow, Poland • Manila, Philippines • Osaka, Japan • Paris, France • Seoul, Korea • Shanghai, China • Sydney, Australia • Taipei, Taiwan • Thessaloniki, Greece • Zurich, Switzerland

Song
Official — "San Francisco"
Official ballad — "I Left My Heart in San Francisco"

Musical Instrument
The accordion

Streets
Steepest — 31.5 percent of grade, Filbert between Leavenworth and Hyde, 22nd Street between Church and Vicksburg • 29 percent of grade, Jones between Union and Filbert • 27.9 percent of grade, Duboce between Buena Vista and Alpine
Oldest — Grant Avenue
Longest —  Mission Street, 7.29 miles
Widest — Junipero Serra Boulevard (between property lines), 254 feet (9)
Narrowest — De Forest Way, four and a half feet

Structures
Sutro Tower is the tallest structure at 981 feet, (its base stands 830 feet above sea level); Transamerica Pyramid is the tallest building at 853 feet; Mission Dolores, dedicated on Aug. 2, 1791 is the oldest

Gratuities
Service is not included in restaurant checks. The average tip is 15-18 percent of the total check. Standard service fees are becoming more common and a tip is sometimes included for groups of six or more. A recent San Francisco health initiative has impacted costs at local restaurants and diners may encounter an additional charge related to this. The average tip is 15 percent of taxi fare. The average tip for airport and hotel baggage handlers is $1 per bag one-way.

Tax Rates
Sales tax is 8.750 percent; hotel fees in San Francisco include a 14 percent occupancy tax and 1 to 1.5 percent Tourism Improvement District assessment (depending on the location of the property).

[SOURCES]
(1) — Visitor Industry Economic Impact Estimates (2014), San Francisco Travel Association
(2) — 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research”
(3) — STR; YTD Performance for City and County of San Francisco
(4) — Tourism Economics
(5) — U.S. Census Bureau American Community Survey http://factfinder2.census.gov and California Department of Finance
(6) — City and County of San Francisco, Port of San Francisco
(7) — U.S. Army Corps of Engineers
(8) — Golden Gate National Recreation Area
(9) — City and County of San Francisco, San Francisco Municipal Transportation Agency
(10) — City and County of San Francisco, Recreation and Park Department
(11) — City and County of San Francisco, Planning Department
(12) — MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations
(13) — City and County of San Francisco, San Francisco International Airport, www.flysfo.com
(14) — Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf-oak-bay.htm
(15) — Golden Gate Bridge, Highway & Transportation District, http://goldengate.org/organization/annualreports.php
(16) — City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily.
(17) — Grants for the Arts and San Francisco Travel Association
(18) — San Francisco Business Times, 2015 Book of Lists “Bay Area Largest Public Companies” Based on FY 2013 Revenue. 
(19) — City and County of San Francisco, Office of the Mayor

Rev. 6/2015