Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 40 years. Each property will intermix a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Located South of Market just steps from Yerba Buena Gardens, Virgin Hotels San Francisco will feature 194 Chambers and Grand Chamber Suites; multiple dining and drinking outlets, including the brand's flagship space, The Commons Club; a coffee shop; numerous meeting spaces; and a rooftop bar. Virgin Hotels San Francisco is a new build located at 250 Fourth Street, serving as neighbor to many cultural attractions within the area, as well as the Moscone Center. The hotel will also be in close proximity to the new Central Subway Station, which upon opening in 2019 will connect South of Market with Union Square and Chinatown. Expected to open in the fall of 2017, the new lifestyle hotel is the brand's second property.